When you are developing your brand you are establishing trust, sophistication and accountability. Due to that fact, you should trigger different emotions in your customers. It is better to keep your company design under a simple combination of colors – in the content of your website, in social media, no matter where you are you should keep your content with the same color palette. Thus, people remember you and your message. It is a good thing if people can easily consume your content and remember the emotion they felt that you triggered with your design.